Personal branding for teens? Really?

Absorbing knowledge and reflecting thoughts has become just a matter of few clicks and some mini-seconds. Your teenager, when online, has access to every damn thing in the world. Their interactions, their actions, likes and dislikes on social media are visible to the world. They have already build their own brand even before they know it. Yes, your child, your teenager, is already exhibiting his personal brand. That's even before you know it too!

Why Personal Branding management for teens is required?

Education has travelled light years on earth via technology. Riding the tech-bandwagon, your teenager has experienced a thrust that you as a parent would readily acknowledge. Childhood is pre-historic now. Social-hood is the new in.

They want to look cool, be understood and accepted amongst their peers. While they experience mood-swings, they want to keep their point of view strongly on the table. They have aped their parents on the social pretty-well and even outshone them in some cases. How did this happen? Did any one give them a download on how-to? Then, how come they have come out to be so popular influencers?

Let us know the reasons behind why investing in a personal brand of your teenager is important:

1. Their digital footprint needs to be mapped.

Knowingly or unknowingly, they reflect who they are and what they do on the internet. They are aware that this one dance move can make them go viral. When they know this much about themselves, then, you as a parent need to focus on his/her strengths and channelize them in the right direction.

2. Its a dose of self awareness.

Personal branding involves clear goals, finding your career, portraying your skills and talent and presenting them to the world consciously. Having a vision sets up their trajectory to the goal of their life, and who doesn't want that?

3. Builds your portfolio

While your teen is on their journey to experience life, there would be many highs and lows with this persistence to chase his career. Showing the resilience, the courage to stand back and start all over is a quality that needs to be highlighted and similar with the achievements.

4. Pitches your child on auto-mode

Once your teen starts with the personal branding management, congratulations, they have started with their investment that goes on an auto-mode. Reaching your potential employer or your international application to study abroad needs very little effort to be extraordinary then.